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ABOUT XIMPLIFLY
曶易 曶易【fat1 ji6 fat1 jik6】
AN INSIGHT INTO XIMPLIFLY
【曶】 means fast, rapid.
【易】is the word ‘I’ from the Chinese classic ‘I CHING’,
which means simple, changing and also unchanging.
The double usage of “易” means it is simple, it is changing, while it stays constant in the midst of change.
【曶易 曶易】represents the qualities of being easily handle, transform instantly, yet remain as amazing as it always should be.
It also embodies our pursuit of seeking the constancy among change, and maintaining steadiness in the midst of an ever-changing environment.
【曶易】are two words which have an upside down mirror image of each other, together they resonate the expression of the geometric pattern of yin and yang in Chinese philosophy, which signifies complementary, balanced and unified. As for us, we are not to imitate, but also not to go against. We believe harmony in diversity; we create changes for the better from the fundamental,
while embracing the unity of itself.
OUR PASSION AND MISSION
XIMPLIFLY is a group of FPV enthusiasts who aspire to cater to their own FPV community.
We care about the whole piloting experience and we are here to solve the pains during the course. We are a rare brand that focuses on solving the preflight and postflight obstacles which other brands may not have spent their effort on; we aim to mend the holes by improving the UI of FPV so as to refine the unfinished UX.
We also love to share this enthusiasm with the public and help those who are interested in reaching FPV a much easier start. Never tired of thinking creatively, we design to optimise and simplify a bunch of tedious preflight and postflight processes in order to provide FPV players have a much more convenient, burden-free and thus enjoyable piloting experience.
For the newbies, XIMPLIFLY is your easier choice to get started;
for the experts, XIMPLIFLY completes your awesome journey.
OUR STORY
When Jason, the founder of XIMPLIFLY, first stepped into the field of FPV from drone photography, he experienced a new kind of delight that other ‘hobbies’ cannot give, but he also encountered hiccups and troubles during the preflight and postflight processes, which weaken the whole experience, making a cool experience
not cool. Due to his unbearable urge to solve problems (as always), and believing that he is not the only one who suffers, he starts to look into solutions for these problems.
That’s the birth of XIMPLIFLY.
During the creative process of XIMPLIFLY, the team has been constantly reflecting on how our design thinking has been imperceptibly influenced by our history and culture, which leads us to further explore the roots of our design mindset. We have come to agree that, as designers in the city of Hong Kong, we have a mission to inherit and carry forward the craftsmanship of
its own. An example in XIMPLIFLY will be how we use an ancient Chinese construction technique – "Mortise and Tenon" in designing part of the accessories; a simple but very smart mechanism. Combining the wisdom of the ancients and modern technology contributes to the delicate yet
simple structures of our FPV.
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